You’re about to plan out your next event - you have all these ideas, you know who you want to market it to, and you’re super hyped to get started, but… you’ve hit a roadblock: How do you design awesome event graphics (logo, promo, hand-outs, signage, etc.) that will make your event shine without using PhotoShop? How do you not spend forever trying to make your design vision become a reality? Event graphics are key for event marketing, so something has to be done, but how?!
While PhotoShop can often be the go-to tool for these kind of projects, it’s not always the best option if you’re not familiar with how to use it. Thankfully, for those of us who aren’t graphic design pros or don’t have the time (or budget) to self-teach PhotoShop skills, there’s hope!
We’ve compiled a list of our favourite tools for creating professional looking event graphics so that people will be flocking to volunteer or attend your event!
If you’re looking for an easy-to-use, online tool for creating event graphics, PicMonkey is the place to start! They’re free and offer all sorts of customizable features (a free trial gives access to even more cool features). Design your event logo with a whole library of graphics and fonts that you can play around with. If you already have some imagery that you want to add to, no problem. You can upload the image in and edit around it.
No download necessary
Upload images or start from scratch
Customize background color (including a transparent background)
Crop to custom sizes and specific proportions
Choose from a variety of fonts
Select from graphics/icons library
Another online tool that is a definite must-try is Canva. Like PicMonkey, this tool is free, but it has a much larger database of images that you can drag and drop into your design (some images come with the very small price tag of $1). This tool is great for a quick, sophisticated design since they provide a giant selection of pre-made templates. If you’re short on time or ideas, simply choose your favourite template and then change up the colours, imagery and text to suit your event brand. Canva makes it easy to do all those things in minutes. Noteworthy features:
No download necessary
Select from countless templates (for logos, posters, social posts, etc) for inspiration or to use
Quickly find the perfect image or icon with the integrated search tool
Easily layer images for a dynamic design
Create a custom colour palette
Align your images and text with the alignment guides
Upload images to use from your computer or from facebook
If you like the sound of Canva, you'll also really like Design Wizard, which has very similar editing tools (including a drag & drop interface), but with a different set of templates to choose from. The only caveat - it looks like most of their ready-made images and templates must be paid for, but again, only for $1. The templates are well done, so this is a small price to pay to have a beautiful poster ready for your event in minutes! What makes Design Wizard stand out is its free magic resize button, which allows you to change the size of a template quickly while you are creating a design. The website also features integrations with Hubspot, Marketo, Buffer and Intercom, and it has a cheap licensing model. Noteworthy features:
1000's of template designs
Free font library
Free image uploads & storage
Easily change the size of your canvas
A 'Favorites' folder to set aside all your best & most frequently used images
Search image library for images with transparent backgrounds.
It’s never been easier to create a visual brand for your event. Take a little bit of time to create some attractive event visuals with one (or all) of these tools and you’ll be sure to attract attention and get your event marketing off to a great start. Even upload your event logo for your event volunteer management needs using InitLive! Staff, volunteers, and prospective attendees will see your vision and will be sharing in your excitement!